Advocating for laws that ensure that companies use your data only for the things that you have agreed to let them do.
Increasing transparency about the data practices of companies you interact with, and how you can exercise your rights.
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When the Federal Trade Commission hit Facebook with a $5 billion penalty for its privacy failures in July, the FTC cited CR's investigation into problems with Facebook's facial recognition settings as one of the major examples of the company's privacy lapses. In September, Facebook updated the settings to address the issues identified by CR.
In 2017, Facebook announced a new setting to give consumers control over their facial recognition data. But as CR discovered, many users were never given access to the setting
What CR did
CR observed Facebook users as they navigated their accounts. Several lacked the Face Recognition setting. This confirmed that many users had no clear way to opt out of one of the world's largest name-face databases