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    2023 Toyota Crown Reinvents the Modern Sedan

    The turbocharged hybrid powertrain delights, but some details don’t impress

    2023 Toyota Crown front driving at ATC
    The 2023 Toyota Crown Platinum trim with two-tone paint.
    Photo: John Powers/Consumer Reports

    Toyota has replaced its large Avalon sedan with the Crown, an extroverted model that aims to bridge the gap between traditional sedans and SUVs. The nameplate may be familiar; Toyota sold a Crown in the U.S. from 1958 through 1972. Since then, the Crown moniker has continued in overseas markets. 

    This latest version is offered strictly as a hybrid, mirroring some Lexus RX powertrain offerings, and with all-wheel drive. The XLE and Limited trims come with a thrifty 236-hp, 2.5-liter four-cylinder hybrid that’s EPA-rated for up to 41 mpg combined, factoring city and highway driving. (The Avalon managed 42 mpg overall.) The Platinum version we drove has a 340-hp, 2.4-liter turbocharged four-cylinder hybrid powertrain that’s EPA-rated at 30 mpg combined.

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    The Platinum we rented from Toyota for our initial evaluation, ahead of purchasing a 2.5-liter model, featured the available two-tone paint scheme that makes this new model really stand out. And yes, it’s available in just a single color. 

    The Crown wears 21-inch wheels, the largest Toyota has ever offered on a production car, adding to its unique appearance. 

    The ground clearance is similar to a Toyota Camry, but the roof is about 4 inches taller. As a result, the seats are slightly elevated over a typical sedan, making access more of a step across to the seat rather than stepping down. 

    With the market rapidly shifting to SUVs of all sizes and shapes, the Crown adapts to this change in some interesting ways. Plus, it may soon own the large-car space thanks to the vacuum left by the departed Chevrolet Impala and Ford Taurus, and the imminent demise of the Chrysler 300, Dodge Charger, and Nissan Maxima.

    If you’re a Consumer Reports member, our initial expert assessment of the Toyota Crown is available to you below. Once we purchase our own model and complete 2,000 break-in miles, we’ll put the Crown through more than 50 tests at the CR Auto Test Center, including empirical measurements of acceleration, braking, handling, car-seat fit, and usability. CR members will have access to the full road-test results as soon as they’re available.

    If you haven’t signed up to be a member yet, click below and become a member to access this full article and all our exclusive ratings and reviews for each vehicle we buy and test. Joining also gives you full access to exclusive ratings for the other products our experts evaluate in several categories, including electronics and home appliances.

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    What we rented: 2023 Toyota Crown Platinum
    Powertrain: 340-hp, 2.4-liter turbocharged four-cylinder engine with dual electric motors; six-speed automatic transmission; all-wheel drive. 
    MSRP: $52,350 
    Destination fee: $1,095
    Total cost: $53,445

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