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    Best New-Car Deals for Presidents Day 2023 & Beyond

    Check out the potential savings on reliable models that earn CR's recommendation

    2023 Buick Encore GX, rear driving
    Buick Encore GX
    Photo: Buick

    February can be a great time to buy a new car, thanks to Presidents Day deals offered by many car brands. These discounts can lower purchase prices, and they can also sweeten lease deals and reduce interest rates. With car inventory still lower than pre-pandemic levels, the deals will often be on just select models.

    Regardless of how enticing these deals can look, shoppers should do their research before getting serious about a purchase. There’s always a reason why some models have bigger discounts than others, such as seasonality or an upcoming redesign, or perhaps it is a long-running vehicle with sales that have fallen behind fresher competition.

    To accelerate the shopping process, our analysts have studied the latest nationwide offers, then calculated the potential savings when factoring in customer rebates, dealer incentives, and dealer holdbacks.

    More on Car Buying

    To make sure the vehicles we highlight represent smart buys, we concentrated on models with a strong Overall Score, factoring road-test performance, owner satisfaction, reliability, and safety. (Learn more about CR car ratings here.)

    Below, we list potential savings and negotiation target prices. The cars are in descending order based on the percent of potential savings. The savings span from 4 to 8 percent off the original sticker price. Actual dollar-amount savings can range from $1,305 to $3,506 off. Actual savings will depend on local supply and demand.

    All nationwide incentives featured here are good until Feb. 28, 2023. Similar discounts can be found on other versions in addition to those spotlighted.

    Armed with this information, shoppers can negotiate a budget-friendly price on these cars, or use a convenient service like Consumer Reports’ Build & Buy.

    CR's Build & Buy Car Buying Service

    In addition to research and reviews, Consumer Reports offers members access to the Build & Buy Car Buying Service at no additional cost. Through this service, members can compare in-stock vehicles, see what others paid for the car they want, and customize their payments online. Once they find the vehicle they’re interested in, members can get up-front price offers online from local certified dealers. On top of national incentives, Consumer Reports members are eligible for additional incentive offers from select manufacturers through the Build & Buy Car Buying Service. Plus, members can get an instant trade-in value for their current vehicle to use toward their next car purchase.

    Become a member to read the full article and get access to digital ratings.

    We investigate, research, and test so you can choose with confidence.